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Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands by Steven Haines

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Case Study IISPOTLIGHT ON PRODUCT MANAGEMENT EXCELLENCE

TD CANADA TRUST

By Thomas Dyck, Senior Vice President, TD Bank Financial Group

TD Canada Trust is Canada’s largest retail bank. It is respected throughout the world for its ability to deliver a consistently superior client experience and industry-leading earnings growth.

About 30 years ago, forward-looking senior management decided that the ability to deliver a unique client experience was vital to the company’s future success. To achieve this goal, a group of very competent and knowledgeable people would be needed to provide beginning-to-end oversight for its products and services. For the answer to those needs, they turned their attention to the Product Management function. The growth ...

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