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Managing Product Management by Steven Haines

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THE PRODUCT MANAGEMENT LEADERSHIP ORGANIZATION AT TD CANADA TRUST

Recognizing the importance of the Product Management function, a significant commitment has been made through the development of people and a structure that communicates to the broader organization.

An executive vice president (EVP) of retail banking products and services reports directly to the CEO, TD Canada Trust, and has direct oversight of all Product Management teams. The EVP ensures that broad product strategies are aligned with the TD brand and the promise of an extraordinary client experience. He or she assists the team by identifying cross-product strategies and the insistence on a holistic view of the client’s relationship with the bank. Ultimately, the EVP is responsible ...

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