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Managing Product Management by Steven Haines

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THE PRODUCT MANAGER ROLE

The Product Management group earns credibility with executive management because product managers, first and foremost, expertly demonstrate a mastery of the market. Second, product managers serve as product experts, possessing detailed knowledge of product features. They are frequently called upon by sales executives to determine if existing products can meet unique market or customer requirements. Similarly, IT management seeks guidance from product managers to determine if planned data structure or logic changes related to FedEx transportation services will function properly.

Central to this product expertise, product managers understand the value proposition extended to each market and customer segment, which serves ...

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