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Managing Product Management by Steven Haines

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PRODUCT MANAGEMENT: A VITAL ELEMENT OF ANY ORGANIZATION

No one before has actually put a stake in the ground to recommend the establishment of a transformational framework for Product Management. In my first book, The Product Manager’s Desk Reference, I set forth the body of knowledge clarifying the basic elements needed for doing the work involved in Product Management. Based on that foundation, and on what I have since learned from the years I’ve spent in research and benchmarking, I feel strongly that now is the time to focus attention on the creation of a solid organizational structure to enable better Product Management. It is the logical next step.

Every time a reorganization takes place and a new management is in charge, companies have ...

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