I believe that everyone in a company is involved in Product Management in some way.
If what I posit is true, then what is actually involved in Product Management, and what are the expectations? In this section, I explain it in two different ways:
First, I’ll give you the essence of the definition set forth in The Product Manager’s Desk Reference.
Second, I will explain the generic work activities—and processes—contained in the Product Management Life Cycle Model (PMLCM) mentioned in Chapter 2.