Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

WHAT’S INVOLVED IN PRODUCT MANAGEMENT?

I believe that everyone in a company is involved in Product Management in some way.

If what I posit is true, then what is actually involved in Product Management, and what are the expectations? In this section, I explain it in two different ways:

 

First, I’ll give you the essence of the definition set forth in The Product Manager’s Desk Reference.

Second, I will explain the generic work activities—and processes—contained in the Product Management Life Cycle Model (PMLCM) mentioned in Chapter 2.

PRODUCT MANAGEMENT ...