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Managing Product Management by Steven Haines

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WHAT’S INVOLVED IN PRODUCT MANAGEMENT?

I believe that everyone in a company is involved in Product Management in some way.

If what I posit is true, then what is actually involved in Product Management, and what are the expectations? In this section, I explain it in two different ways:

 

Image First, I’ll give you the essence of the definition set forth in The Product Manager’s Desk Reference.

Image Second, I will explain the generic work activities—and processes—contained in the Product Management Life Cycle Model (PMLCM) mentioned in Chapter 2.

PRODUCT MANAGEMENT ...

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