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Managing Product Management by Steven Haines

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MAKING A LONG-TERM COMMITMENT TO PRODUCT MANAGEMENT

In some companies, Product Management task forces have been assembled to address shortcomings in one or two processes or subprocesses of Product Management.

Here’s an example that shows several of the obstacles to even the best of intentions.

A Design for Six Sigma (DFSS) project in a large bank indicated some gaps in Product Management effectiveness. A task force was assigned to improve Product Management. However, the problem was that no one on the team had ever held the job of a product manager!

Before we started our program with them, we tried to set the objectives and agree on the desired outcomes. Some were understood clearly, but some were not. Our diagnostics showed that what they really ...

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