Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

PUTTING ORGANIZATIONAL LEARNING TO WORK

If organizational learning is made up of the ongoing accrual of wisdom and awareness, then it makes sense to institute mechanisms and routines that will continually capture, share, and institutionalize data and synthesized information across the functions of the organization. Ideally, product managers should facilitate this work; it is an integral part of their jobs. They should be able to gather data, pull it all together, and effectively share the information with those they work with, even tangentially.

Through my benchmark work with so many companies, I found concrete proof of these assertions. Those companies whose employees gathered and shared data, particularly about industry trends, customer preferences, ...