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Managing Product Management by Steven Haines

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ON THE ROAD TO CHARTERING PRODUCT MANAGEMENT

To further enhance the Product Management organization’s abilities to achieve overall success, senior leaders must formally charter the function of Product Management, then sustain and support it over the long term. This goal becomes more attainable when leaders help their product managers (or a solid subset of Product Management leaders) cultivate and enhance behaviors and methods to bring about systemic awareness and holistic thinking.

Reorganizations have often failed because the leaders who catalyzed the organizational change ...

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