Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

THE PRODUCT MANAGEMENT REFERENCE MODEL FOR ORGANIZATIONAL ALIGNMENT

Here’s why all that preceded this is so important when establishing the Product Management organizational structure:

 

No two companies manage products the same way.

Product managers report to different functions in different companies.

Organizations and policies in some companies don’t always line up in ways that support strong Product Management.

Executives split the roles that ...