5.5. COMMUNICATION ALTERNATIVES AND OUTCOMES
There are three kinds of communication that take place in organizations: interpersonal communication (e.g., among colleagues), group communication (e.g., a principal investigator talking to his or her team), and organizational communication (e.g., a top manager attempting to change attitudes of the rank and file). In interpersonal communication the major weak point is yielding; in organizational communication the major weak point is attention. So, for different kinds of communication the communicator has to develop different strategies in order to overcome different problems.
In reading the discussions of various communication alternatives presented here, one may feel that there is an attempt to manipulate ...
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