12.3. MAKING TECHNOLOGICAL INNOVATION OPERATIONAL

Strategic choices provide broad guidelines for the extent, type, and approach to innovation that an organization intends to pursue. Making these choices operational, however, requires the design and implementation of a process for harvesting ideas, deciding which ones warrant further investment, and developing and launching those that do. An innovation process integrates R&D with value creation, and facilitates communication among varied constituencies over time, both within the organization and between the organization and its environment. The process needs to be disciplined but not constraining, and be inclusive without paralyzing decision making. More ideas are often generated than can be ...

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