1.8. SUMMARY
We first pointed out that the essence of R&D management is the coordination of the activities of many individuals. An effective R&D organization should have a mix of research activities that are both basic and applied. The chapter provided definitions of terms such as basic and applied research and development, and it reviewed proposals for a system of categories of research. One key issue is "What to research?" A model that deals with this question was presented. Finally, we examined what is unique about managing R&D organizations. One unique aspect is the need for the intricate coordination of people, ideas, funds, and culture. In the next chapter we discuss these elements and their coordination further, and the rest of the book ...
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