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Managing Social Media in Libraries by Troy Swanson

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3

Social media in loosely-coupled systems

Abstract:

As loosely-coupled systems, libraries can use social media tools to strengthen their advantages. Librarians can use social media tools to capture knowledge, collaborate, extend their marketing, give staff and users a voice, and connect the virtual world to the physical world. Librarians must be aware of the disintermediation of traditional media caused by disruptive technologies. Library leaders must allow their libraries to remain flexible enough to adapt while tightening their loose system to share information and collaborate.

Key words

social media

libraries

loosely-coupled systems

collaboration

capturing knowledge

empowering staff

empowering users

marketing

disintermediation

Introduction ...

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