4

Defining a purpose

Abstract:

Library managers and leaders can connect social media to the organization’s mission by setting goals and providing a focus for organizational members. Managers need to consider how services are unfolded and how they will be adopted by organizational members. Many social media tools will be treated as gadgets that do not directly impact organizational goals. Defining a purpose around social media helps to directly tie the technology to the need. Libraries can join the larger conversations that are already happening in their communities. Social media can enhance connections to community groups, spread library-related news, and capture library-hosted events. Social media can also become the infrastructure for networked ...

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