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Managing Social Media in Libraries by Troy Swanson

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6

Integrating with standard websites

Abstract:

Managers and leaders must carefully consider how to connect their websites with social media tools. The integration of online sites can be difficult as resources are limited. Homepage design must consider content, navigation, layout and aesthetics. Such competing needs force designers to balance goals and priorities. It is also essential for designers to see things through the eyes of the user. Usability testing makes this possible. Usability tests gauge the effectiveness of site design. A website may be described as usable when a new user can navigate and understand it without special guidance or training. Usability studies can also be undertaken to test the integration of social media with standard ...

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