As some of you may know, TaskRabbit launched a new business model on April 1, 2012: Puppies-as-a-Service.
Although they chose not to continue down that path, I think it’s a fabulous idea and it’ll make a great example to use with our new Business Model Canvas.
For those not familiar with US traditions, April 1st is also known as April Fools’ Day, and it generally involves a lot of silliness.
(Update: Truth is stranger than fiction, and there are no new ideas—Suzanne McElwee points out that there is a pet rental service in New York.)
Puppies are highly social and adorable animals, a leading source of uncontrollable joy and delight, with a cuddle presence on all seven continents.
I couldn’t agree more. While I’d love to have a dog, it’s a lot of effort, and I don’t have room in my tiny San Francisco box apartment. If I could just rent a puppy for rainy days I’d probably be much less of a jerk and the world would be a better place.
But how can I make this vision come true? Let me start by laying it out with the Business Model Canvas.
The Business Model Canvas I use here is my own variation that I’ve even adjusted since some valid criticism by Erich von Hauske. But this example will still work ...