Chapter 21. What the Highest-Converting Websites Do Differently
Did you know that companies that take on a structured approach toward conversion optimization are twice as likely to see a large increase in sales?
Given this, you’d think more companies would test and run experiments. Yet 61% of companies do less than five tests per month.
My gut tells me the reason for this is that most companies are too caught up in the “business as usual syndrome,” and they rarely take a second to stop and think about really focusing on conversion optimization.
In this post we’re going to go over what the highest-converting websites do differently. But before we get into the details, we want to highlight a few points to get you thinking:
You have 0–8 seconds to make a compelling headline and landing page. After 8 seconds, the majority of visitors leave.
Approximately 96% of visitors that come to your website are not ready to buy.
The more landing pages you have, the more leads you are likely to get.
Product videos can increase purchases of the product by 144%.
A 1-second delay in your site speed can result in a 7% reduction in conversions.
A/B testing is becoming the preferred testing method and has brought a lot of companies the most success.
Got that? Okay, let’s get into what the best do differently....
1. They Make Their Unique Value Proposition(s) Clear
Visitors should clearly see on your home page or landing page why they should do business with you and the benefit of it.
A great ...
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