Managing Sustainability

CHAPTER 2

Integrating Sustainability into the Business

Introduction

For anyone, especially those in corporate leadership, to accept the premise that sustainability is a business strategy, we must demonstrate that it is a strategy that helps businesses meet their goals and enhance their reputations.

That businesses have responsibilities is not a new concept. They are responsible to provide their customers with safe products and services that meet their expectations and needs. They are responsible to pay their suppliers in a timely fashion. They are responsible for providing employees with, at a minimum, a safe workplace and a living wage (if not a career and self-actualization). They are responsible for conducting their businesses in a manner ...