Obstacle 1: Lack of Team Identity



Team identity is the members’ sense that they share a bond and a purpose. This sense is critical for any team’s success. To strengthen team identity, first understand why it’s so crucial.

Appreciating why team identity is crucial

Team identity is critical for several reasons. For one thing, it encourages mutual accountability for results. When team members see that together they are accountable for producing desired outcomes, they work hard to deliver their contributions and efforts on time and as promised so as not to hold up teammates. They also help teammates who are struggling or falling behind. Poor performers ...

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