O'Reilly logo

Managing Technology-Based Projects: Tools, Techniques, People and Business Processes by Hans J. Thamhain

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 14

Managing Risk and Uncertainty

RISK-TAKING IN NEW PRODUCT DEVELOPMENTS IS PART OF STAYING COMPETITIVE AT INTEL

In 2002 Intel committed some $28 billion to a new product development, including new plant construction and R&D. The company decided that notebook computers needed a boost to ensure sales growth for its own Pentium® chips. While Bluetooth technology was already available, laptops weren't yet mobile networkable device. Intel saw this as a new market opportunity, deciding to pursue a new product development called Centrino®. It combines Intel's Pentium® processor chip with its other networking systems to create a new OEM product targeting computer companies, enabling them to build the next generation of laptops, using the Centrino® wireless mobile computing platform. The result of this initiative was the first-generation Centrino®, a 130nm, 77 million-transistor chip, based on the Pentium micro architecture (code-named Banias), operating at a bus clock of 400MHz in 2004. This was just the beginning of Intel's highly successful wireless product line. In 2013 intel introduced the ninth-generation Centrino, code named “Shark Bay.” Based on Haswell microarchitecture, this Centrino uses a 22nm chip topology and 3.7 GHz clock rate, faster than existing mobile Celerons. All of this helped Intel to increase its market share in global processor market to 82 percent, a fantastic success story.

However, things did not always look that certain. When Intel decided to go ahead ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required