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Managing the Design Process-Concept Development by Terry Lee Stone

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Chapter 1Applied Creativity

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Creativity in a Business Environment

Design is a process, a service, a way of thinking, and an activity that results in objects, systems, artifacts, and outcomes. These results must all work aesthetically, functionally, and commercially. In short, design is applied creativity.

Design is not just for designers. At the very least, it involves a client—someone with a problem, goal, or objective—who engages the designer to provide solutions or meet needs. Design can serve a person, company, product, service, or idea. The client usually has someone they are directing these efforts toward—a customer, community, or audience, ...

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