Chapter 1Applied Creativity
Creativity in a Business Environment
Design is a process, a service, a way of thinking, and an activity that results in objects, systems, artifacts, and outcomes. These results must all work aesthetically, functionally, and commercially. In short, design is applied creativity.
Design is not just for designers. At the very least, it involves a client—someone with a problem, goal, or objective—who engages the designer to provide solutions or meet needs. Design can serve a person, company, product, service, or idea. The client usually has someone they are directing these efforts toward—a customer, community, or audience, ...
Get Managing the Design Process-Concept Development now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
