July 2010
Beginner
208 pages
4h 56m
English
Content preview from Managing the Design Process-Concept DevelopmentBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 1Applied Creativity
Creativity in a Business Environment
Design is a process, a service, a way of thinking, and an activity that results in objects, systems, artifacts, and outcomes. These results must all work aesthetically, functionally, and commercially. In short, design is applied creativity.
Design is not just for designers. At the very least, it involves a client—someone with a problem, goal, or objective—who engages the designer to provide solutions or meet needs. Design can serve a person, company, product, service, or idea. The client usually has someone they are directing these efforts toward—a customer, community, or audience, ...
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