Chapter 2Big Goals

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Design in an Ever-Changing World

Graphic design can’t cure cancer. It could, however, bring attention to the cause, solicit funding and investment, facilitate community discussions, celebrate success stories, and help make dealing with it a bit easier. Design can play a number of different and valuable roles in supporting any organization’s or business’s big goals. These tend to be goals that go beyond a client’s bottom line.

Design helps audiences participate in a better future, or it can support a purely commercial purpose. Good design can motivate action in either case. A few years back, there was a so-called “designism” ...

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