Managing the Design Process-Implementing Design

Book description

Managing the Design Process—Implementing Design focuses on design implementation and execution. This is where design ideas become real, tangible goods in the marketplace and beyond. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this bookis visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school—it’s learned on the job, making this an invaluable reference for designers.

Table of contents

  1. Cover
  2. Title Page
  3. Contents
  4. Introduction
    1. The Designer–Client Collaborative Process
    2. How to Use This Book
    3. Managing the Design Process
  5. Design Process Overview Chart
    1. Chapter 1: Project Management
      1. What Is Project Management?
      2. Overview of Project Management
      3. Design Project Management Cycle
      4. Project Management Enhances Creativity
      5. Traits for Success in Project Management
    2. Chapter 2: Project Setup
      1. Getting Design Off to a Good Start
      2. Components of a Creative Brief
      3. Designer–Client Agreements
      4. Scoping the Work
      5. Tools for Organizing Design
      6. Persuasion and Project Management
      7. 25 Tips for Design Project Managers
    3. Chapter 3: Planning
      1. Design Planning 101
      2. Scheduling Design
      3. Scheduling Simple versus Complex Projects
      4. Time Management
      5. Ten Reasons Design Project Schedules Fail
      6. Details, Details, Details: Asset Management
      7. Benchmarking
    4. Chapter 4: Budgeting
      1. Budgeting for Design
      2. Determine Your Rate
      3. Reviewing Pricing
      4. Breaking Down a Budget
      5. Clients and Money
      6. Eight Payment Strategies
      7. Rights and Compensation
    5. Chapter 5: Assembling the Team
      1. Teamwork Basics
      2. The Creative Mix
      3. Teamwork Responsibilities
      4. Six Characteristics of Successful Design Teams
      5. Virtual Teamwork
      6. Useful Questions for Screening Creatives
    6. Chapter 6: Managing Creatives
      1. Creatively Managing Creative People
      2. Choosing a Leadership Style
      3. Working Well Together
      4. How to Effectively Critique Design
      5. Team Management Issues
      6. Solo-Abriation: Ten Reasons Why Your Last
      7. Collaboration Didn’t Work, by Marshall Rake Perfectionism
      8. Quality Control and Quality Assurance
    7. Chapter 7: Managing Clients
      1. Building Lasting Client Collaborations
      2. Six Tips for Getting Client Approval
      3. How to Run a Creative Meeting
      4. Stefan G. Bucher on Clients
      5. Michael Bierut Talles about Clients
    8. Chapter 8: Profitability
      1. Being Profitable in Graphic Design
      2. Eight Things That Help Increase Profitability
      3. The Importance of Ongoing Design Management
  6. Directory of Contributors
  7. Index
  8. Bibliography
  9. Resources
  10. Acknowledgments
  11. About the Author
  12. Copyright Page

Product information

  • Title: Managing the Design Process-Implementing Design
  • Author(s): Terry Stone
  • Release date: September 2010
  • Publisher(s): Rockport Publishers
  • ISBN: 9781610580649