Managing the Design Process-Implementing Design

Introduction

Great graphic design doesn’t happen by magic or in a vacuum. It is the result of intricately orchestrated collaboration between a designer and his or her client. It also requires well-managed collaboration within a design team composed of individuals with various skills and expertise. Although graphic design has great power to captivate, persuade, motivate, and delight, it would never get off the ground without effective planning, organization, and management. Managing the Design Process—Implementing Design is a guide to understanding and using best practices in design management that work to bring design concepts through to successful completion.

This book is about how to actualize design ideas and manage the collaborative process ...