Chapter 4Budgeting

Budgeting for Design

A lot of designers think money is a main reason they win or lose a client’s business. They are often right. Pricing work properly is a skill acquired through practice. It takes a keen instinct for what the marketplace will pay and what the design firm will need.

How the work is priced is only one factor in getting a design job from a client. Other factors from the client’s perspective include

•  Relevant ExperienceHas the designer worked on a similar project in the past? What does it look like? What are the results of the design?

•  Right AttitudeIs the designer enthusiastic and eager to begin work on the project?

•  Good ChemistryDoes it seem like a good fit? Does the designer “get us”? Do we like the ...

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