Chapter 6Managing Creatives
Creatively Managing Creative People
Managing people is an art form, and design project managers need this skill. They need to be able to determine and implement budgets and schedules, as well as handle the people on the team.
Managers working with creative directors and design firm owners need to utilize the workforce in a way that results in great creative and maximum productivity—two things that can seemingly be at cross purposes during certain projects. Productivity, broadly speaking, is output per hour of labor or work. The highest cost on any design project, or for the design firm, will always be the design team’s salaries. So, in graphic design, it’s all about utilizing the team’s abilities in a way that consistently ...
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