Chapter 8.

Customize! Customize!Customize!

AN EIGHTYSOMETHING MASTER BUTCHER negotiates a 15-hour work week with a neighborhood meat market. He teaches his specialized skills to young non-English-speaking workers. “We use our own sign language,” he laughs. “It works fine.”

A retired Schwarzkopfer from the heavy-equipment industry returns from a three-week project in Australia. His former employer had lured him back after six years of retirement. They knew his expertise in setting up financial systems far surpassed that of their present employees.

A retired Boomer fire chief who owns a management-training business posts his resume online. Within 10 minutes he receives a call from a fire-equipment distributor looking for a regional sales manager. ...

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