11. Mitigating Demand-Driven Imbalance

Today’s great achievements do not guarantee tomorrow’s successes. Similarly, a business built strictly to address our current realities may be poorly prepared for the challenges presented by our transforming world years down the road. Perhaps the greatest challenge for future supply chain managers, which we have saved for our final discussion, will be to build the flexible and adaptable supply chains that companies can use to detect, combat, and even manipulate demand-driven imbalances. Failure to aggressively manage demand spikes or change directions can lead to future companies’ demise, especially in light of the uncertainties brought about by the world macrotrends. You only need to consider the failure ...

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