Managing the Internet of Things: How Smart, Connected Products are Changing the Competitive Landscape

Video description

The Internet of Things will fundamentally change the competitive landscape. Products from appliances to cars to industrial equipment are rapidly evolving into smart, complex, software-enabled systems that connect with their makers, users, and each other to improve their performance and extend their functionality--sometimes far beyond their primary role. As this occurs, companies have an urgent need to rethink nearly everything they do, from how they conceive, design, and source products, to how they manufacture, operate, and service them, to how they build and secure the IT infrastructure and manage the vast amount of associated data. Strategy expert and Harvard Business School Professor Michael Porter and PTC CEO Jim Heppelmann have strong views on how the Internet of Things is changing the competitive landscape. In this Harvard Business Review webinar, Porter and Heppelmann describe this changing landscape and how companies need to rethink their businesses. They share a framework for developing strategy and achieving competitive advantage in a smart, connected world.