Managing Your Brand

1

Getting started

Abstract

In a shifting economy no one really has a safe job, and it is important not to become complacent. There are very few ways to measure success in the public sector, especially in education and librarianship. People in those careers need to focus on immediate and long-term career goals. The author’s credentials and an overall philosophy of the book are provided.

Keywords

Branding as reputation

Book overview

Author credentials.

The phrase “managing your brand” has become a buzzword, or perhaps past the buzzword stage. What does that actually mean? At a time when a sense of loyalty between employer and employee is passé, when it is an “everyone for themselves” world and people switch jobs frequently, it means to manage ...