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Managing Your Brand by Julie Still

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7

Building walls towers and bridges

Abstract

This chapter outlines some basic career planning strategies and then employs them to examine two case studies.

Keywords

Career planning

Developing an expertise

Case studies.

In an earlier chapter, I stressed tracking individual assets or activities. Here is where we start to put those together in a variety of ways. I have provided some case studies in the latter part of this chapter as examples. If visuals help you, remember to view your individual assets as building blocks or construction materials of some kind. If a person’s home is their castle it should have walls, towers, and bridges. We will be building those.

It is never a good idea to wait until the last minute to start to look at these ...

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