Throughout this book I’ve emphasized getting the best value from the work that you do, whether carefully choosing the most valuable project or by making sure that the finished version of that project is appreciated to the fullest extent by the widest possible group of users.
In Chapter 6, we talked about marketing the data science team’s work to others in the organization. It could be said that we were looking at the beginnings of building a team brand.
In terms of this book, it was natural to look at the team branding first, ...
