The IT industry has gone through a major transformation in the past few decades. The idea that IT is not a strategically integrated part of business is old-fashioned, because almost all organization today recognize IT as the backbone of growing their core business. In parallel to this transformation, the term service provider became a lead offender. Here is a list of other phrases that industry members have changed in their vocabulary:
Partners rather than service providers
Partner technology capabilities rather than service offerings
Employees rather than outsiders/contractors
The latter terms describe thought processes from decades ago, whereas the former define what is expected by SPOs these days. Whichever terms ...