5The Second Way of LearningLEARNING FROM PRESENTATIONSCognitive Learning

Stand outside of lecture halls and listen to students as they come pouring through the doors, and you will often hear them saying, “ … that was so boring … I had no idea what was going on in there today … besides, who’s going to remember all that stuff.” Every student or participant in training knows from prior experience that a presentation can be brilliant or dull, involving or boring, enlightening or deadly. The same can be said for books, articles, training manuals, and other modes of presenting information. What makes it so? Some would say the personality of the author or presenter, the content, or the visuals. In fact, a lot has to do with the format of the presentation ...

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