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If you seek advice or read a book on implementing change, running projects or making improvements in your team you will soon be encouraged to identify and explain your objectives or goals for the initiative. If you enter a conversation about the future of your team, for example in your annual appraisal with your boss or at a team meeting, you will find yourself being asked to clarify your vision or strategy for the team. These are related questions. All of them are ways of asking: where are you going, which direction are you taking the team?

Strategies and visions have a close relationship with change. There is a whole lexicon of related concepts, ...

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