Book description

What impact will the networked economy have on the day-to-day challenges of managing a business?  The first generation of  dot com companies has come and gone, but the challenges of a web-centric, more entrepreneurial approach to business is here to stay.   As big business takes up the entrepreneurial challenge of new technologies and new enterprises face up to the fundamentals of business, managers everywhere are doing things differently. Now, all companies will become web companies and learn how to communicate with customers through digital interfaces. Managing.comcombines the energy and opportunity of starting up, with the practical challenges of leading people and business in times of turbulent change. A mix of tactical insight, personal effectiveness and inspiration this is a handbook for wired managers and entrepreneurial companies everywhere.  At the heart of this handbook and at the heart of tomorrow's enterprise is the art of the start-up and the re-start. Whether you are a young entrepreneur or an executive in a corporation, the direction of talent and creativity in pursuit of successful new ventures will be the stuff of great management. is a hands-on approach to management in a turbulent digital world.   This is a handbook for managing talented people, new ventures, new technology and changing company culture - in a world where new opportunities meet the realities of sound business.

Table of contents

  1. Copyright
    1. Thank You
  2. about the author
  3. welcome to the movement!
  4. 1. Leadership: the CEO as DJ
    1. The ruthless ideas economy
    2. The establishment and the movement
    3. Small and big companies
    4. What kind of manager are you, really?
    5. To change or not to change, that is the question
    6. To think in wholes and see it coming
    7. The Action room
    8. Order and chaos
    9. Rebels without a plan
    10. To give change a name
    11. The CEO as DJ
  5. 2. Action: To start up and re-start
    1. The start-ups and the re-starters
    2. To learn, unlearn and relearn
    3. Building without knowing
    4. The paradox of being 'safe'
    5. Nobody cares about change, except you
    6. In the beginning there was an idea
    7. Growth = ideas + resources + action
    8. Moving at the speed of vision
    9. 'Launch a website and change the world'
    10. The Foundation
    11. The business plan – a story about the future
    12. Internet time and calendar time
    13. To play a new mix around a bottom-line beat
    14. It's smart to be slow
    15. Basic speed
    16. Sticking to the plan
    17. The art of doing it right
    18. To be the first and stay number one
    19. How to launch
      1. First attention, then launch
      2. First launch, then attention
    20. The maturity phase is dead
    21. Getting things done (while staying alive)
      1. Write 'to do' lists
      2. Make an hour or two every week for a health routine
      3. Put red days in Outlook
      4. Book a meeting with yourself
      5. Take time off in micro portions
      6. Learn to delete mail without reading it
      7. Get another mobile phone
      8. Delegate to others
  6. 3. People: The best of the best
    1. To work with the best
    2. Your gang
    3. Would you like a role in our play?
    4. When I recruit
    5. To hire a webmaster – web style
    6. Headhunting and selection
    7. Recruitment at Yahoo!
    8. Smart people
    9. So what's your job? Find yourself a title!
  7. 4. Workplace: The impressionist's studio
    1. The comeback of the place
    2. The impressionist's studio
    3. Being in zum-zum
    4. Build hierarchies!
    5. Leadership by competence
    6. I feel great in open spaces
    7. Symbols of order
    8. Excuse the mess, we're refurbishing (again)
    9. The marble sculpture in the old skunky works
  8. 5. Culture: The beat in the nightclub
    1. Finding the groove
    2. The vision
    3. From vision to culture
    4. Values
    5. Heroes, Growth Engines and Guides
    6. You-Think culture
    7. Take responsibility for you, nobody else will
    8. Our agenda
    9. To build an aesthetic culture
    10. To build a knowledge culture
    11. Be aware – knowledge costs
    12. From material to immaterial transfers
    13. The elite in the elite companies
    14. About men and women
    15. My kind of culture
  9. 6. Interaction: Think web! Think human!
    1. All companies are web companies
    2. The web as an extension of the user
    3. To think human
    4. To meet the people you never meet – the users
    5. The dialog with the users
    6. Customer service
      1. You've got mail
      2. People to people
    7. Your trust manager
    8. Four seconds
    9. Welcome to the factory
    10. Click here!
    11. Not the latest technology – but the simplest
  10. 7. Business: To do the new thing
    1. New services to new customers
    2. To do the right thing right
      1. Wasting time
    3. Pricing on the net
      1. Relative pricing
      2. Alternative sources of income
    4. Value-based pricing
    5. Be unique and personal
    6. The golden rule of openness
    7. Marketing is simple, actually
    8. It's all in the name
    9. Creating a hit
    10. From cool, to hot, to hit
    11. Symbols of change
    12. The journey to become a re-starter
    13. Small vs big
  11. 8. Customers: The new community
    1. Media is community
    2. From individual to collective
    3. Customers out of control
  12. 9. Communication: Tell your story
    1. Tell your idea – sell your idea
    2. Leadership is about telling the way
    3. Presentation techniques – back to basics
    4. PR – a part of the day-to-day business
      1. Make your own media list
      2. Call journalists yourself
      3. Keep a low profiles
    5. To be optimistic
    6. Clichés, new words, and the lack of words
  13. 10. Failures: The Encyclopedia of Mistakes
    1. The Encyclopedia of Mistakes
    2. To minimize the cost of failure
    3. Inverted success
    4. Why companies fail
      1. The management
      2. The board
      3. Technology
      4. Greed
      5. The structure
      6. The doers
      7. The capital
      8. The customers
      9. The entrepreneur
      10. The whole
  14. epilog
  15. bibliography

Product information

  • Title:
  • Author(s): Fredrik Arnander
  • Release date: July 2001
  • Publisher(s): Pearson Business
  • ISBN: 9780273656067