Chapter 2. Action: To start up and re-start

 

I FEEL LIKE IF YOU HAVE AN IDEA, YOU JUST GOTTA DO IT.

 
 --CRAIG KANARICK, CO-FOUNDER RAZORFISH

The start-ups and the re-starters

I subscribe to many newsletters and magazines, maybe too many. Magazines like Business 2.0, FastCompany, and Wired each call themselves 'a new business magazine for the new economy.' I would call them, and all the other similar publications, 'the chronicles of the start-ups and the re-starters.' They provide biographies of companies that never existed before, based on ideas that never existed before. They are also about companies that have existed for a long time, which are embarking on journeys of change as they start all over again, or at least want to give the impression ...

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