Chapter 3. People: The best of the best

 

I BEGAN TO SEE MY NEED FOR DISCIPLES WHO WOULD FOLLOW ME EVERY DAY AND WORK AT TASKS WHERE MY ABILITY WAS SMALL.

 
 --NORMAN MAILER, THE GOSPEL ACCORDING TO THE SON

To work with the best

One of the best things in life is the opportunity to work with the best. One such person is Richard Normann, a super-intellectual management consultant. We worked together at SMG. Another is Johan Staël von Holstein who is a super-emotional internet visionary. We worked together at Icon Medialab. One has as his motto 'Simplification is the essence of depth,' and the other says 'Kick ass.' (Which motto belongs to whom is your guess.)

Richard Normann started Service Management Group (SMG, later Sifo Management Group) in the early ...

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