Chapter 5. Culture: The beat in the nightclub

 

THAT'S THE SPIRIT THAT BROUGHT US FAME!WE'RE BIG, BUT BIGGER WE WILL BEWE CAN'T FAIL FOR ALL CAN SEETHAT TO SERVE HUMANITY HAS BEEN OUR AIMOUR PRODUCTS ARE NOW KNOWN IN EVERY ZONEOUR REPUTATION SPARKLES LIKE A GEMWE'VE FOUGHT OUR WAY THROUGHAND NEW FIELDS WE'RE SURE TO CONQUER TOOFOREVER ONWARD IBM!

 
 --THE IBM SONG

Finding the groove

You have your company, your nightclub, but it isn't rocking. Maybe you're lacking a basic rhythm, a strong culture in the company. It's the culture that differentiates your company from the others. The culture is the beat in the company around which everything is mixed. A strong culture is the company's guide and leads the company through good times and bad.

MANY THINK IT ...

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