Chapter 6. Interaction: Think web! Think human!

 

THE VALUE OF A NETWORK GROWS AS THE SQUARE OF THE NUMBER OF ITS USERS

 
 --BOB METCALFE, FOUNDER OF 3COM

All companies are web companies

All companies are essentially web companies, or will be so, in the sense that they will be communicating with their customers via digital interfaces such as the computer screen, the PDA or the mobile phone. And that's when the company becomes what the customer sees on screen. Can you imagine a serious company without a website today?

For companies starting up on the internet, this is obvious. However, for companies who are used to and like living in the physical world, it is about rethinking and becoming a re-starter in the network economy. Think web! It's part of the ...

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