Chapter 7. Business: To do the new thing

 

THE ONLY SCARCITY IN A WORLD OF ABUNDANCE IS HUMAN ATTENTION

 
 --KEVIN KELLY, NEW ECONOMY WRITER

New services to new customers

Consumers are exposed to more and more advanced product and service offerings from both new and old companies: games on mobile phones, Japanese index funds, web auctions for Christmas trees, 24-hour stock trading, online banking at the grocery, websites for sending birthday e-mails. The average consumer is getting fairly well educated in being a consumer and so can understand more and more complex product or service offerings. However, the consumer may be getting very tired.

The more 'educated' you are, the larger the experience and benefit – and the larger the experience and benefit, ...

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