Chapter 9. Communication: Tell your story

 

ALL EDUCATION SPRINGS FROM IMAGES OF THE FUTURE

 
 --ALVIN TOFFLER, FUTURIST

Tell your idea – sell your idea

It doesn't matter how much you believe in your idea, as long as you're the only one to believe in it, you will be considered a day dreamer. Starting and running new businesses as well as changing established businesses is about making your ideas belong to others. You are an idea salesman. This is actually one of the key activities in a start-up or a re-start. Telling your story to others and getting them to believe it – as much as you yourself believe it. The recipients of your idea are many and varied, all of whom will have a significant part to play in your company:

  • owners

  • board of directors

  • management ...

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