Chapter 10 The Evergreen Manufacturer Begets the Evergreen Customer
Top of value, care, mind, reliability, and experience does the trick
Building any business is difficult. Building a successful and enduring manufacturing business is not more difficult, but it is different. It involves not more work, but better work that is more fun and creates meaning. The path is not a cafeteria from which you can grab whatever looks good. Given that your business already exists, you will probably not start with the first step and follow them in sequence in taking action. But you should consider and prioritize each and every one and do so regularly. No steps are optional. Financial viability is, of course, what makes all else possible. Here we are focusing ...
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