Example of Overseas Expansion (Food Machinery)
S company is a global leader in the grain after-harvest industry. It makes all types of processing machinery and plants for that. In 2006, its annual turnover including exports was almost 40 billion yen (0.46 billion USD). In addition, it has set up a number of subsidiary companies overseas. Although S company targets all of the world’s three main grains, namely rice, wheat, and maize, its main focus is on activities related to rice.
Although objectives of overseas expansion vary from company to ...