Chapter 18. Recruiting Supportive Coaches: A Key to Achieving Positive Behavioral Change

Marshall Goldsmith

I have recently completed a research review on the unique challenges and strategies involved in helping successful people get even better.[1] One interesting finding of this research is that successful people are much more likely to accept coaching from those whom they respect and whom they see as successful. Successful people are less likely to value coaching from those whom they do not see as successful. This phenomenon tends to occur even if the content of the coaching from less successful people is very similar.

This point was made even more clearly when Beverly Kaye, Ken Shelton, and I asked great thought leaders and teachers to describe ...

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