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Many Facets of Leadership, The by Albert A. Vicere, Marshall Goldsmith, Beverly Kaye, Vijay Govindarajan

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Chapter 23. The Effective Use of Scenario Analysis to Support Research and Development

Peter Schwartz and Gerald Harris

Introduction

During the past 5 years, we have worked with companies interested in applying scenario analysis techniques to their research and development (R&D) plans over the medium-to-long term (generally 5-year to 10-year timeframes). These engagements involved companies in a range of industries—computer hardware and software, telecommunications, and power generation—as well as people in various roles from business development and marketing executives to pure researchers, engineers, and scientists. Based on our experience, we have identified a number of best practices that produce the most useful results. They include

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