Effective Branding Begins with a Name
Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.
Brian D. Till Donna HecklerISBN: 978-0-13-706124-2$1.99
Do You Matter?
Use design to build products, services, and experiences that truly matter to your customers’ lives...that they can’t live without!
Robert Brunner Stewart Emery Russ HallISBN: 978-0-13-706164-8$1.99
Why Your Company Must Have a Design ...