CHAPTER THREE
The Innovation Matrix
If I had 20 days to solve a problem, I would spend 19 days to define it.
—ALBERT EINSTEIN
Innovation has become like a religion in business today, with “innovate or die” as its mantra. When an organization succeeds, people attribute its good fortune to superior innovation. When it fails, people say it lacked the ability to innovate, no matter how many new products or initiatives it launched. The message is simple: you need to disrupt to survive.
So it shouldn’t be surprising that there is no shortage of people offering silver bullets and promising a “secret sauce” that will unlock the creativity in your organization. They preach disruption, open innovation, Lean LaunchPad, or whatever else is the flavor of ...
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