CHAPTER FIVE

Opening Up Innovation

Given enough eyeballs, all bugs are shallow.

—LINUS’S LAW

When Microsoft launched Kinect for the Xbox in 2010, it quickly became the hottest consumer device ever, selling 8 million units in just the first two months.1 It was, not surprisingly, the product of millions of dollars of investment and years of hard work. The journey began in 2006, when Don Mattrick, the head of the software giant’s thriving Xbox business, issued an inspired challenge to his team: find me a way of to get rid of the game controller.

A small incubation team was formed under a promising technology whiz named Alex Kipman, who would later go on to develop the HoloLens for Microsoft. The team quickly identified an Israeli company that ...

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