CHAPTER SIX

Innovating the Core—the 70/20/10 Rule

You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction.

—ALVIN TOFFLER

In August 1995, Netscape, a start-up company that marketed the first consumer web browser, had the most successful initial public offering in history. Although the stock was initially to be set at $14 a share, due to an excess of demand the price was doubled to $28 a share. Amazingly, it soared to $75 on the first day, making the barely one-year-old company with no profits worth $2.9 billion. In that instant, the web was transformed from an obscure set of protocols used exclusively by specialists into a mainstream phenomenon.

Nevertheless, being a very ...

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